Campaign Optimizer
| Group / Keyword | Impr | Clicks | CTR | CVR | Orders | Avg CPC | Spend | Sales | ACOS | TOS | ROS | Prod. Pages |
|---|
Mapping & Attribution
Give each product a family, price, COGS, and stage, and attribute campaign spend — this feeds the recommendation engine, Analytics, and TACOS.
Products
ProductSKUsNameProduct familyGroup 2PriceCOGSStageCampaigns
*BE = estimated breakeven ACOS from price & COGS, referral fee only — FBA fees arrive with the MCP. Stage feeds the TACOS governor (rulebook §0g): Launch auto-expires at 90 days, on graduation (organic share ≥25%), or at its budget cap — whichever comes first, as a proposal you approve.
Sponsored Brands — campaign attribution
Amazon reports Sponsored Brands spend per campaign, not per product. Choose what each campaign's spend counts toward — it sets that product's or family's ACOS & TACOS. Defaults to the whole family; Save to cloud keeps your choices across machines.
CampaignSpendAdvertisesAttribute spend to
Campaign Builder
| ASIN | Title | SKUs | Price |
|---|
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Analytics
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Keyword Harvesting
Aggregated search-term performance across a family's campaigns — spot winners, then build campaigns from them.
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Account
Waste Management